Hara the label: ethical, comfy basics

Hara's mission as a label is to bring change and awareness to the human and environmental issues within the fashion industry while creating sustainable soft dreamy bamboo underwear that’s both rejuvenating and empowering.

Hara products are ethically made by their amazing production team. Operating under a model of transparency, the company works with natural dyes and designs that are aimed at being both comfortable and stylish.